Getting a site registered is relatively simple.
Getting a decent ranking is much more complex.
Different engines take varying amounts of time to register a site, it can take from a week to 6 months to get registered.
Sites are often dropped for no apparent reason and engines don't inform you when a site is registered or dropped so it’s imperative to check regularly and re-submit as necessary.
There are many different search engines and each has it’s own preferences and idiosyncrasies.
They can be split into 2 basic types, Spider and Directory.
The Spiders are automated and visit your site on a regular basis, whereas the directories have a person to look at your site and decide whether it should be included.
It’s vital to submit a site to the correct directory category as they are reluctant to change it at a later date.
The Search Engine companies don't publish their algorithms so gaining a good ranking is based on experience and written sources, rather than an exact science.
There's a common but incorrect belief that Meta Keywords are the magical touch which will move your site to the top of the rankings.
Unfortunately Meta Keywords have been abused so much that many engines now totally ignore them and can even demote a site or not register it if they're overused.
For more information on how we get the best possible results for your business, please call us.
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