Bluestone lettings and management in Bicester came to metanym for a redesign after working for several years with a website that didn’t rank on the first few pages of Google, even for a local search!

Metanym build websites with Search Engine Optimisation (SEO) at the foundation. It just works better than approaching SEO as an afterthought! Bluestone were thrilled to see their new site appear on the first page of Google just 10 days after launch.

It’s not just about being found by Google though. Bluestone needed the website to make a visual impact to stand out from their competitors but also to function superbly well to get the website visitor, whether they were a potential tenant or a landlord, to the relevant page in as few clicks as possible.

Perhaps the biggest improvement for Bluestone was the way we built their content management system to handle the management of their property portfolio. By streamlining the process and adapting it to Bluestone’s specific needs they now save time compared to the previous system and get a better looking result.